German auto manufacturer BMW has admitted that it only changes its logo for Pride month in certain regions and not others, taking into account “cultural aspects.”
It has become custom for major corporations to jump on the ‘Pride’ bandwagon every June by altering their logos to LGBTQ colours on social media.
It has been repeatedly highlighted, however, that the logos usually remain unchanged in countries that are hostile to homosexuality and radical gender ideology.
When one X user challenged BMW to explain not altering its logo on Middle East posts but rainbowing it for everyone else, they actually responded.
The company claimed it is “taking a stance” in recognition of LGBTQ+ Pride Month, but admitted that in some marketing areas it is at the discretion of distributors there..
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Should global companies like BMW stand firm on human rights issues regardless of cultural backlash or is it more important to respect local values?
