Russia Amplifies 'West vs. Rest' Narrative Through Cultural and Sporting Events

Russia is actively promoting its cultural and sporting events, including a homegrown version of the Eurovision song contest, as part of a broader strategy to support President Vladimir Putin's 'West vs. Rest' narrative. This initiative aims to showcase Russia's cultural prowess and foster a sense of global unity that does not rely on the U.S. and its allies. Moscow's efforts to host these events are seen as a direct challenge to Western cultural dominance, emphasizing the idea that the world can thrive with diverse cultural and political systems. This move comes amidst ongoing tensions between Russia and Western countries, highlighting the Kremlin's attempt to use soft power to bolster its global influence and appeal.